Tuesday, August 30, 2011

Press Release: The Rock and KZOK Calling All High School Bands

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Local Pizza Restaurant Hosts Competition to Award $20,500 to
Local High School Music Programs

SEATTLE (August 22, 2011) - The Rock, Wood Fired Pizza & Spirits, an award-winning gourmet pizza restaurant with a gritty rock-and-roll vibe, is excited to announce the fifth annual Schools of The Rock Battle of the Bands competition. The contest, in partnership with 102.5 KZOK, CBS Seattle and Xfinity, will award $20,500 through The Rock’s nonprofit Schools of The Rock Battle of the Bands program to local high school marching bands for their video renditions of classic rock-and-roll hits.

Over the past five years, The Rock has donated more than $65,000 in cash and prizes to local high school music programs. This year, the winning school’s band program will be awarded $10,000, second place will receive $2,500, third place will receive $1,000 and four runners up will each receive a pizza party. Three divisional winners will each also be awarded $1,000 for receiving the most text votes within their division, determined by school size. In addition, The Rock will award one school with a $1,000 Best Video award.

102.5 KZOK is contributing $2,500 to the Battle of the Bands prizes and Xfinity will be sponsoring all runners up pizza parties with a value of $750 each.

“We are bringing a friendly competition to our local high school music programs to inspire the next generation of rock legends and spread the timeless art of classic rock,” said Jay Gigandet, co-founder and CFO of The Rock.

“We created the Battle of the Bands nonprofit program so we can continue to support music in local schools for years to come,” added Don Bellis, co-founder and president of The Rock.

The four month-long Battle of the Bands competition invites local high school band programs from across Washington state and the Portland, Ore. area to participate in an online and on air contest to see which school’s performance can receive the most votes via text message.

The Battle of the Bands timeline is as follows:
September 1 – 30: Registration - High School band programs can register online at www.therocksbotb.org.

October 31: Competition videos due - All video entries must be mailed in or uploaded online by October 31. For mailing address or upload website, visit http://therocksbotb.org/register.

November 14 – December 2: Text voting - Participants can text in to vote for their favorite schools which will be featured on the School of The Rock website and Xfinity On Demand.

December 5: Top Ten announced - The top ten schools receiving the most votes will be announced on air and online.

December 12 – 14: Celebrity judges deliberate - A panel of celebrity judges will review the ten bands and rank them based on quality of musicianship, originality of arrangement and song choice, technical ability and overall performance.

December 17: Winner announced live at school - Winners will be crowned live at the school and join the ranks of previous winners Puyallup High school in 2009 and 2010, Liberty High School in 2008 and Shorecrest High School in 2007.

“This is our fifth year with the Schools of the Rock program. We are more and more impressed by the music produced by our local high school bands,” said Carey Curelop, program director for KZOK. “We think this will be our best year ever as we look for even more schools to participate.”

For more information about Battle of the Bands or to register, visit www.TheRocksBOTB.org or call (253) 987-5479. Follow Battle of the Bands on Facebook at www.facebook.com/therocksbotb. Follow The Rock on Facebook at www.facebook.com/TheRockWFP and on Twitter at www.Twitter.com/TheRock.

About The Rock
The Rock, Wood Fired Pizza & Spirits first opened in 1995 as a gritty, local pizza joint in Tacoma, Wash. The unique atmosphere and gourmet pizza quickly gained recognition, leading to growth throughout the Northwest. The Rock currently operates 10 locations in Washington State and one location in Red Deer, Alberta Canada. Named America’s Number One Independently Owned Pizza Chain by Pizza Today magazine in 2008, The Rock has also been recognized as Best Pizza in KING 5 Evening Magazine’s “Best of Western Washington” in 2009 and 2010. For more information about The Rock, visit www.TheRockWFP.com or call (253) 987-5479.

About 102.5 KZOK
102.5 KZOK is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO operates 130 radio stations, the majority of which are in the nation’s top 50 markets. CBS RADIO also owns and operates KMPS-FM, 1090-AM, and JACK-FM in Seattle. For more information on CBS RADIO, please visit www.cbsradio.com.

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Media Contacts:

Sarah Ducharme / Jessica Dawson (For The Rock)
Richmond Public Relations / (206) 682-6979
sarahd@richmondpr.com / jessicad@richmondpr.com

Holly Ableidinger (For 102.5 KZOK)
(206) 805-1204

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