Tuesday, August 10, 2010

Federal Way Marketing

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PRIZM is a marketing classification for geographic regions designed to help companies target their specific demographics. For each grouping, you can see neighborhood demographics and social group.  More detailed information requires becoming a member, naturally. The website prevents deep linking, so you'll have to go back and enter the zip code yourself, but Federal Wayans are classified with names like Second City Elite, Upward Bound, White Picket Fences, White Picket Fences and "Bright Lights, L'il City"

They're all happy sparkly names because they want marketers to spend money, of course.

Enter your favorite Federal Way (or Bellevue or whatever)
zip code here.

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